In 1957, Screen Gems released a package of 52 horror films produced between 1931 and 1947 to local television stations across the U.S. The "Shock Theater" package arrived with a suggestion that stations might want to employ a host to introduce and comment on the pictures. Every Monster Kid knows what happened next. Vampira popped up on KABC-TV in LA. Roland (soon to be Zacherley) did the same on WCAU in Philadelphia. Chicago's Marvin, San Francisco's Terrence, Indianapolis' Sammy Terry, New Orleans' Morgus, Nashville's Dr. Lucifer, Cleveland's Ghoulardi, Pittsburgh's Chilly Billy, and many others who adopted bizarre, high-camp personas to introduce Lugosi and Karloff pictures followed. Droves of kids too young to see The Invisible Man first time around finally got a chance to revel in James Whale's outre humor. Forry Ackerman fed that love with Famous Monsters of Filmland Magazine, as did The Munsters and Aurora's line of macabre model kits.
The horror host phenomenon was so widespread and influential that it's just waiting for someone to write a terrific book about it. Bruce Markusen's Hosted Horror on Television is not the book because it doesn't really attempt to be. It's basically a critical survey of some of the films that appeared in "Shock Theater" and the later packages "Son of Shock Theater", "Creature Features", and "Chiller Theater". Markusen's specific discussions of the packages and the horrors who hosted them come in fitful bursts that spark the book to life whenever they interrupt his fairly insightful yet wordy critiques.