1966 was the final year in which the 45 rpm single was the unchallenged dominating force in Rock & Roll. Although that year included such major statements as
Revolver,
Blonde on Blonde, and
Pet Sounds, the L.P. didn’t become the ultimate Rock delivery system until the release of
Sgt. Pepper’s Lonely Hearts Club Band in mid-1967. 1966 was a year flooded with amazing singles from Rock’s most popular artists—“Paperback Writer”, “Good Vibrations”, “Paint It Black”, “Substitute”, “Eight Miles High”, to name just a few—but groups that never achieved the celebrity of The Beatles or The Stones contributed just as integrally to the rainbow quilt of ’66 pop. Some of these groups went on to develop mighty cult reputations. Some sank into obscurity. But they all made at least one monumental statement, whether it climbed into the top forty or not. Here are twenty of the most incredible one-off hits and flops of 1966.
Note: I had to amend my original list when I learned that Question Mark and the Mysterians had a #22 hit in the U.S. with “I Need Somebody” and Los Bravos hit #16 in the U.K. with “I Don’t Care”. That’s why “96 Tears” and “Black Is Black” didn’t make the final cut even though they’re often remembered as the work of one hit wonders.
20.
“Why Don’t You Smile Now” by The Downliners Sect
While Lou Reed and John Cale were infecting the New York underground with their new band, Twickenham’s The Downliner’s Sect were attempting to climb the charts on the other side of the pond. They’d heard “Why Don’t You Smile Now” in demo form, perhaps unaware it had already flopped for R&B group The All Night Workers. The Downliners’ reimagining of the song as a hard-driving, echo-laden variation on “Louie Louie” didn’t win them a hit either, but its status as an early co-composition by Reed and Cale, who’d been grinding out made-to-order ditties for the Pickwick label, guaranteed its place in history. Its relentless fuzzy funk guaranteed its status as one of the great misses of 1966.
19.
“Fight Fire” by The Golliwogs
With its nagging riff, hip-shaking percussion, pulsing rhythm, and mid-song freak-out, “Fight Fire” is the quintessential 1966 rocker. Yet San Francisco’s Golliwogs failed to turn it into a hit. No matter. A 1968 change in name and musical approach resulted in one of the biggest and best bands of the late ‘60s/early ‘70s:
Creedence Clearwater Revival. “Fight Fire” isn’t as monumental as “Green River”, “Fortunate Son” or “Up Around the Bend”, but it is early and convincing evidence of John Fogerty’s songwriting talents… especially when played alongside The Golliwogs’ otherwise weak output.
18.
“Eventually” by The Peanut Butter Conspiracy
With their universal love philosophy and ultra-dated psychedelic moniker, The Peanut Butter Conspiracy seem like prime candidates for irrelevance. But