Review: 'Alternative for the Masses: The '90s Alt-Rock Revolution '

2025 has been a pretty good year for acknowledging that the nineties alternative rock scene was something that actually happened. In previous years (and this year) publishers couldn't pump out enough pages about sixties rock, seventies rock, and Beatles, Beatles, Beatles. Meanwhile the era of Nirvana mostly boiled down to, well, Nirvana. But what about Shudder to Think? What about Helium? What about Belly and Urge Overkill and Primus and Arrested Development and Throwing Muses and Pixies, Pixies, Pixies?

Review: 'Now Is the Time to Invent! Reports from the Indie-Rock Revolution, 1986-2000'

A big part of running Psychobabble involves trawling the Internet in search of cool-looking upcoming books to review. One that interested me when I came across its pre-order page on Amazon was Now Is the Time to Invent! Reports from the Indie-Rock Revolution, 1986-2000, and I immediately put in a review-copy request with Verse Chorus Press. That was October 2012. For whatever reason, the book didn’t come out that year or the year after that or the year after that. It just kept getting put off, but my interest never waned, because I could never find much retrospective coverage of eighties/nineties indie-rock. In fact, I often feel like that whole scene was some weird dream that only I dreamt, a dream that left behind fab recordings by nocturnal phantasms such as Throwing Muses, Pavement, The Breeders, and Belle and Sebastian. While there’s never been a shortage of nostalgia for all things fifties, sixties, seventies, and eighties, the only thing from the nineties anyone seems to remember is Friends, and Friends sucked.