In 1971, Marvin Gaye gave Berry Gordy a serious case of the cold sweats when the artist presented his latest concoction for release on Gordy's Motown. Until that time, the label had been known for light-hearted odes to love delivered in a set style designed for transistor radios and discoteque floors. "What's Going On" was something else: trippy, political, and not particularly hopeful. The album constructed around Obie Benson's composition--which was too much for Benson's own Four Tops... and Joan Baez, of all people--further exploded Motown tradition by doing away with individual tracks for a seamless suite of songs as invested in current affairs and relentlessly searching as its title track.
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