In the wake of the first Star
Wars movie and its merchandising empire, toys became massive business in
the eighties, and there have been some spectacular books on that period of
playthings (Totally Tubular 80s Toys;
Just Can’t Get Enough: Toys, Games, and Other
Stuff from the 80s That Rocked; The
Ultimate Guide to Vintage Star Wars Action Figures). Of course neither
George Lucas nor Kenner was the first to tap the toddler market, and timeless
toys have existed since the beginning of recorded history. Wooden dolls have
been unearthed in ancient Egyptian tombs. The children of 2,000 B.C. made the
most of their limited life spans by skipping rope. Those in the late
seventeenth century learned their letters with wooden alphabet blocks very
similar to the ones kids still stack today.
Alessandra Sardo’s new book Vintage Toys acknowledges the essential post-Star Wars classics my generation adored, but sets her sights back a
lot farther than that. Smartly, the book eases us in with familiar faces like
the Furby, the Tickle Me Elmo, Super Mario, and C-3PO, moving backwards in time
through the most iconic classic toys found all around the world. There is a
Japanese robot that billows smoke from a deadly mechanism that zaps sparks into
oily cotton, an intricate Indian Snakes & Ladders board, an exquisite
Scottish kaleidoscope, and a masterfully constructed German doll house. Sardo’s
text (printed in English and German) is spare but witty and informative. I had
no idea the Pez dispenser started life as a tool for helping smokers kick the
habit or that the jigsaw puzzle was originally an aid for teaching geography. I
was taken aback to see that Belgian kids had been playing with those eighties
icons, the Smurfs, since the late fifties! I was also smacked by waves of
nostalgia whenever I crossed an item I’d completely forgotten I’d played with
as a kid, such as the ultra-tedious water ring-toss game or Super Elastic
Bubble Plastic, which involved blowing toxic gunk through a straw.
The images that are the main point of this coffee table book
are wonderful and get more so the further we go back in time. The marvelous
graphics on a sixties-era Twister box. A photo of a little crew-cut fifties
stereotype hopping on his pogo stick. Tin toys, pop-up books, and backgammon
boards crafted by true artists. I only wish there were captions to provide some
information on the specific items used to illustrate the various toys and games
(anyone out there have any details on that bizarre ring-toss game that looks
like an old woman with a penis nose?). There are a few glaring omissions in Vintage Toys. I can’t believe space was
not made for Cabbage Patch Kids or the jack-in-the-box or plastic army men or
Lincoln Logs. But given the rich history of its topic, it’s surprising how satisfyingly
Vintage Toys covers the major players
in 170 essential items… and in case those items give you the urge to get down
on the carpet and start making like a kid again, this slip-cased edition
conscientiously includes a bonus game of Nine Men’s Morris playable on the book’s
back cover.