Setting the mood has a lot to do with what makes a great
horror movie great. The viewer may have to be eased into the unsettling
atmosphere as if it’s a chilly bath or thrown in to the terror as if it’s an
inferno (because when you see a burning building, you should always push
someone into it). Sometimes it’s cagiest to sucker punch viewers with a
sequence out of tone with the rest of the film or let them know up front that
guffaws are in store with a light-hearted approach. Or in at least one of the
following cases, you may need to put some extra effort into your opening titles
sequence because the rest of your movie sucks.
1. Frankenstein (1931)
Dracula was the
first great sound horror film, but though its use of the “Scene 10 Moderato” from
Swan Lake is so memorable that the
piece has been used as horror shorthand in films such as The Mummy and Black Swan,
the music plays out over the Batman insignia, which isn’t too scary. Universal
did a better job of getting a title sequence right with its follow up to Tod
Browning’s film. After Edward Van Sloan gives his equally corny and creepy
opening monologue, Bernhard Kaun’s brassy score shudders forth. On screen we see a
clawed monster, most dissimilar to Karloff’s flathead, reaching from the
darkness. This cuts to a leering portrait of, presumably, the title doctor, who
once again looks nothing like the actor who will play him in the film that
follows. Around Dr. Frankenstein’s head, disembodied eyes swirl, both
foreshadowing the sundry body parts that will constitute the monster and mirroring the
many eyes of the audience watching him from the darkened theater. The monster’s
credit is equally memorable, as he is named only with a large question mark,
recalling his similar crediting in the first stage production of Frankenstein 108 years earlier.
2. Abbott and Costello Meet Frankenstein
(1948)
Seventeen years after Frankenstein,
Universal gave in to playing its main monster for laughs. For a picture such as Abbott and Costello Meet Frankenstein,
an opening as eerie as the 1931 one wouldn’t do at all. So Universal reached
into its sack of associates and pulled out Walter Lantz, who’d produced the
“Oswald the Lucky Rabbit” series for the studio from 1928 to 1938. Lantz is
best known for cracking up audiences with his creation, Woody Woodpecker, and
the style of those classic cartoons is instantly recognizable in the credits
sequence of Abbott and Costello Meet
Frankenstein, which begins with the monster raising skeletal Bud and Lou
from their coffins before introducing the menagerie of monsters in iconic
silhouettes. I could watch an entire movie of this credits sequence.
Saul Bass is the only title designer who has become a
household name, and not just because of that “Seinfeld” episode in which Kramer
thinks Salman Rushdie has been hiding out at his gym under the pseudonym Sal
Bass (“He just replaced one fish with another, Jerry!”). Bass’s poster designs
for films such as The Shining, Vertigo, and Anatomy of a Murder are as unforgettable as the credits sequence he
masterminded for Psycho. Abetted by
Bernard Hermann’s jittery score, Bass indicates all the violence and disjointed
psychology to follow by slashing the screen with straight lines from every
direction and cracking up the title and credits. It’s incredibly simple and
incredibly effective.