Monday, March 19, 2018

Review: 'The Star Wars Phenomenon in Britain: The Blockbuster Impact and the Galaxy of Merchandise 1977-1983'


Star Wars is celebrated and castigated as the movie that totally changed Hollywood. However, aside from its American director, producer, composer, and three young leads, it was largely a British-made production. That fact was not lost in the UK, where the film made its own unique impact.

Craig Stevens’s The Star Wars Phenomenon in Britain: The Blockbuster Impact and the Galaxy of Merchandise 1977-1983 takes a very deep look at how the original trilogy rocked British kids. Stevens provides a chronological history of the trilogy’s release in the UK, the reactions of the British press, special appearances by original cast members and the hired hands who made a few quid by dressing up in Vader gear, Palitoy’s spin on the Kenner toys, the UK version of Marvel’s comics, and pretty much anything else you might think of that would fit under his book’s lengthy banner. Fan recollections are generously sprinkled throughout to bring home these details with personal stories you don’t have to be British to grock. In fact, a good deal of this book—particularly the lengthy synopses and assessments of Marvels’ stories that take up a good deal of this book—are not particular to the UK at all.

Yet, the British did have a somewhat different Star Wars experience than we Americans did with the painfully delayed release of the original film, the somewhat different toys they received, and the television specials that only aired across the pond. So there is, indeed, a unique story here, and it is one that will delight fans regardless of what flag they wave because The Star Wars Phenomenon in Britain really conveys the nostalgic sensation that Stevens was surely intent on transmitting. This is particularly palpable when fans recall their own Star Wars experiences in theaters, toy stores, and playgrounds. By including such material, which would become tiresome quickly on its own, Stevens achieves a perfect balance between the historical and the personal, which makes The Star Wars Phenomenon in Britain both informative and tremendous fun.
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