One of the major factors that helped rock and roll "mature" from juvenile delinquent-soundtrack to the kind of thing they plop in a hall of fame was the emergence of a serious rock press. This went through its own maturation process beginning with the lightweight writing that appeared in rivals Melody Maker and New Musical Express in the early sixties through Paul Williams's informed and passionate Crawdaddy in the mid sixties to the destined-for-corporate-greatness Rolling Stone in the late sixties and on to overbearingly "anarchic" rags like Creem in the seventies and later taste-makers like Q, Spin, Vibe, and Mojo.
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